After reading this week's reading I found most surprising was the main that the author talks about and that is the innovation strategy. Most people, me included, don't think innovation really need a strategy and so they don't come up with an innovation strategy, which leads to failure in their innovation.
A thing that I found confusing of the reading was that the different types of innovation that there are, I always thought it was just innovation and I don't I really don't understand the differences.
The two questions I would ask the author would be:
1. How much of a difference does it have to have a very good innovation strategy to a not so well strategy to not having a strategy at all?
2. How do you see innovation evolving in the future?
I didn't disagree with anything the author had to say and I think he was right about everything.
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