One thing that surprised from the reading was that demographics is no longer a strong base for marketing strategy. I was surprised by this because my dad uses demographics all the time for marketing strategy in his business so I always thought it was a strong base.
This week's reading was a hard one to read, but one thing that confused me was the jargon that he used that I didn't really understand like divergent psychodynamic segmentations.
The 2 question I have for the author are:
1. What do you think is the best tool to create an advertisement environment?
2. How would one switch from using demographics as a base for marketing strategy to a better base?
I didn't disagree with anything the author said in this week's reading.
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